FILE NO. RD-02.2 // CAPABILITY FILE 02 OF 05 // STATUS: ACTIVE
// Lead Capturing
Leads don't die loudly. They just leave.
SPEED TO LEAD
No angry email, no bad review — the job simply goes to whoever answered first. That gap between the enquiry landing and someone replying is called speed to lead, and it decides more jobs than price does. This file closes it: quote forms that get answered, booking links that fill the calendar, and the missed call that texts back before they dial the next bloke.
// The autopsy
How a lead dies
[ RECONSTRUCTION — HAPPENS EVERY DAY ]
CASE A — WITHOUT THE NET
- 10:41She finds you on Google. Rings. You’re two storeys up with a nail gun.
- 10:42Rings out. No text, no callback, nothing. She hears silence.
- 10:44She rings the next name down. He answers — or his system does.
- SMOKOYou see the missed call. Ring back. Voicemail. She’s already booked.
VERDICT: JOB LOST. CAUSE: NOBODY HOME.
CASE B — SAME CALL, WITH THE NET
- 10:41Same call. You’re still two storeys up. Nothing about your day changes.
- 10:41Missed-call text-back fires in seconds: “Caught us on the tools — what do you need?”
- 10:43She replies with the job. The booking link goes back. She picks Tuesday.
- SMOKOYou look at your phone. New job, booked, address and photos already in.
VERDICT: JOB BOOKED. YOU: STILL ON THE ROOF.
// The engines
Two nets, different fish
[ LEVEL 1 PICKS ONE — LEVEL 2 RUNS BOTH ]
ENGINE A
Booking engine
Fills the calendar
For work sold by the slot — grooming runs, tattoo sessions, service calls. The customer picks a time from your real availability, gets a confirmation, and lands in your calendar without a single game of phone tag.
- Live availability, synced to your actual calendar
- Confirmations and reminders sent automatically
- Reschedules handle themselves — nobody rings you
ENGINE B
Quote engine
Wins the job
For work sold by the quote — renos, landscaping, anything with a site visit. A structured form gets the job type, suburb and photos up front, so you quote from facts instead of a two-day text thread.
- Photos and job details captured before you call back
- Every enquiry logged — nothing lives in your head
- Follow-up runs automatically until they answer
// Signature move
The missed call that texts back
Most jobs are lost in the ninety seconds after a ring-out — that's how long it takes to call the next name on Google. The text-back lands inside that window and holds the door open until you're off the tools.
It sounds like you, not like a robot with a headset. You write the message once, with us, in your own words. It just never forgets to send.
// Mission briefing
Stop paying for leads you already had.
You don’t have a lead generation problem — you have a lead evaporation problem. Twenty minutes, no pitch deck, and we’ll show you where yours are going.