FILE NO. RD-02.1 // CAPABILITY FILE 01 OF 05 // STATUS: ACTIVE
// Design
Looks like you charge what you charge.
THE FRONT OF HOUSE
A customer decides what your business is worth in about three seconds of looking at their phone. This file is about winning those three seconds — and still loading on a job site with two bars of reception.
// Exhibit A
A site with a job description
[ TECHNICAL DRAWING — NOT A TEMPLATE ]
FIG. 01 — THE FRONT OF HOUSE, REDUCED TO ITS JOB
AThe number, one thumb away
Phone and booking link pinned where a thumb naturally lands. If a customer has to hunt, you’ve already lost the sprint.
BPlain words, said fast
What you do, where you do it, why you — before the first scroll. No “welcome to our website”. Nobody has ever read that sentence.
CYour work, not stock
Real jobs, real photos, real suburb names. The stock-handshake model doesn’t work in your postcode — people can smell it.
// Build standards
Held to three standards, none of them negotiable
STANDARD 01
Phone first
Designed at phone width before anything else, because that’s where your customer is standing — possibly in your driveway.
STANDARD 02
Fast on two bars
Built to load on job-site reception, not office wifi. Every second of waiting is a customer deciding you’re not home.
STANDARD 03
Looks like your invoice
A business that charges properly should look like it. The site sets the price expectation before you ever quote.
What's in the file
- Design and build, done by us, end to end
- Copy that sounds like you — not like [a certain kind of agency]
- Photo direction, so your real work looks its best
- Hosting, domains, SSL and the boring plumbing
- Wired for the engines from day one
- One site, every screen size, no “mobile version”
// Mission briefing
The front of house is ready. Wire in the back.
Design is file one of five for a reason — it’s the face, not the machine. Twenty minutes, no pitch deck, and we’ll map what your front of house should be doing.