FILE NO. RD-02.1 // CAPABILITY FILE 01 OF 05 // STATUS: ACTIVE
// Design
Looks like you charge what you charge.
THE SHOPFRONT
A customer decides what your business is worth in about three seconds of looking at their phone. This file is about winning those three seconds, and still loading on a job site with two bars of reception.
// Exhibit A
A site with a job description
[ TECHNICAL DRAWING — NOT A TEMPLATE ]
FIG. 01 — THE SHOPFRONT, REDUCED TO ITS JOB
AThe number, one thumb away
Phone and booking link pinned where a thumb naturally lands. If a customer has to hunt, you’ve already lost the sprint.
BPlain words, said fast
What you do, where you do it, why you, before the first scroll. No “welcome to our website”. Nobody has ever read that sentence.
CYour work, not stock
Real jobs, real photos, real suburb names. The stock-handshake model doesn’t work in your postcode. People can smell it.
// Build standards
Held to three standards, none of them negotiable
STANDARD 01
Phone first
Designed at phone width before anything else, because that’s where your customer is standing, possibly in your driveway.
STANDARD 02
Fast on two bars
Built to load on job-site reception, not office wifi. Every second of waiting is a customer deciding you’re not home.
STANDARD 03
Looks like your invoice
A business that charges properly should look like it. The site sets the price expectation before you ever quote.
What's in the file
- Design and build, done by us, end to end
- Copy that sounds like you, not like [a certain kind of agency]
- Photo direction, so your real work looks its best
- Hosting, domains, SSL and the boring plumbing
- Wired for the seats from day one
- One site, every screen size, no “mobile version”
// On the rate card
The site is the part everybody gets
- In every build
- A site designed and built for your business from scratch, so it looks like you and nobody else. A logo if you need one, a tidy-up if yours is tired, and a brand board either way.
- Where it starts
- The front door runs $149 a month with a $999 setup, once. The seats you hire behind it are what move the number, and that depends on your trade.
// Mission briefing
The shopfront is ready. Wire in the back.
Design is where every build starts, not where it ends. It’s the face, not the machine. Thirty minutes, no pitch deck, and we’ll map what your shopfront should be doing and who you’d put behind it.